IBM

Summary

Headline: At Cannes Lions 2022, IBM’s Watson Advertising led a coalition of industry leaders and high-profile brands to take the Advertising Fairness Pledge & leverage the industry's first Advertising Toolkit for AI Fairness 360, aiming to mitigate the impacts of bias across the broader advertising & marketing ecosystem.

Strategy

A comprehensive six-month communications strategy was developed and implemented to capture the essence and spirit of the initiative. Results included 400+ million press impressions and 50+ unique media hits.

Results Snapshot

• Ad Age: How AI Can Fix Bias in Data - IBM, WPP and Delta are Creating a Roadmap for Algorithms‍
• Adweek: An AI Fix to Advertising Bias? Industry Giants Commit to IBM's Tech‍
• Campaign US: Cannes: Industry leaders announce coalition to fight bias in ad tech
• Reuters: Delta, Kellogg join IBM pledge to fight bias in online ad targeting