ADP

Summary

Headline: ADP and its research arm, the ADP Research Institute, released the report “Illuminating the Shadow Workforce,” highlighting the pay conditions and wages for freelancers in the gig economy in today’s economic climate.

Strategy

We employed an embargoed media strategy to ensure the research findings were highlighted in a variety of trade and tier-1 business publications for further amplification of the data.

Results Snapshot:

• ‍CNBC: The gig economy has ballooned by 6 million people since 2010. Financial worries may follow‍
• Fast Company: 39% of Americans do some kind of gig work. Why aren’t more universities teaching it?‍
• Forbes: Reconstructing The Gig Economy Equation: How This Founder Is Optimizing Income And Opportunity For Gig Workers‍
• SpiceWorks: ADP Research Institute’s Recent Report Says Gig Work Is Here to Stay